Campaigns & Conversion
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Online advertisers are having difficulties distinguishing visitors arriving using search engines (e.g Yahoo) and visitors clicking on a CPC listing shown among Yahoo's search results. WebWordz' Campaign Management module supports CPC search engine tracking and offers an accurate way to determine new, returning and unique visitors, bounce and conversion rates as well as revenue generated by CPC search engines and search phrases.
CPC search engine tracking is available in WebWordz E-Business.
Conversion ratio reports are designed to help you optimize your marketing effectiveness. With WebWordz Statistics, you can generate several Conversion Ratio reports, such as Conversion Ratio by Referring Domains, by Search Engines, by Search Phrases, by Countries, by Entry Pages to answer the following questions:
- How effective are my marketing campaigns?
- Where do my paying visitors come from?
- Which visitors subscribe to a service?
- How effective are search engines?
- Which search phrases drive quality visitors to my web site?
WebWordz E-Business is now bundled with a Campaign Management add-on which allows you to track any kind of advertising campaigns incl. CPC search engines, Affiliate Programs, E-mail campaigns, Banner campaigns etc.
The campaign summary report list all types of campaigns incl. CPC search engine campaigns, affiliate programs, referral programs, email campaigns etc. and offers drill down options for further analysis.
Example: This CPC Search Engine Conversion reports shows the no. of actions as well as the revenue each Overture search phrase has generated. (In the sample above the no. of SALE actions are shown)
Analyze sources of customer acquisition
See where your quality customers come from, where they entered your site or what search engines and search phrases they usedAnalyze conversion success of search engines, search phrases, referrers
See which search phrases, search engines, referrers or landing pages generate the best conversion rateTrack any ad campaign and campaign parameters
Analyze, compare and optimize all types of online marketing campaigns.Visitors arriving through a campaigns are identified using URL parameter analyis or referrer analysis. (Other customization options allow you to track the affiliate ID of affiliates, different email links within an email or different banners ads within a banner campaign etc.).Bounce rate analysis
Bounce rate figures are calculated for each campaign and campaign parameter.
Optimize marketing expenditure by finding out whether you are attracting the right prospects to your site
Identify inefficiency of home page layout & design, e-merchandising techniques, copywriting, content, customer services, etc.
Increase customer acquisition and sales
Note: Conversion rate tracking is fairly easy to implement. The only thing you have to do is to add one line of HTML code to the 'Thank you' page at the end of the checkout process or at the end of a signup process etc. If you have any questions concerning campaign management or conversion rate tracking please contact one of our sales members sales@webwordz.co.uk