Google Friendly

Why being Google friendly is vital to your online success

Because a site that is not Google Friendly will get little traffic via the natural search results in Google.

Are your competitors hogging all the top rankings in Google and other major search engines?
Is your site invisible to the Search Engines?
Is it your competitors that always come top for those all important keywords, while you are consigned to page 5 or worse?
Have you spent a fortune on so called SEO experts who promised everything and delivered nothing?

People imagine that a clever SEO can take any web site, any page and work some kind of magic with the Meta tags to get the site ranked top in Google - instantly.
It may have worked many years ago but it most definitely does not work today.

So just what is it that your competitors know that you don’t?

The secret of Google friendliness that’s what... how to make Google your friend, not your enemy…

...Only there are no secrets.

Google is very clear about what you need to do to make your site Google Friendly; it's all there waiting for you to read. Click here to read Google's webmaster guidelines. http://www.google.com/webmasters/guidelines.html

So there you are. Google is interested in just one thing - CONTENT. If you have plenty of keyword-rich content, you are more than half way to being Google Friendly (the other half is about carefully crafted page Meta tags).

“But” - I hear you saying – “my Website content is just as good as anyone else’s yet they get page one rankings while I simply don’t exist as far as Google is concerned!”.

The trouble is Google cannot read your mind. So often we find a client has created his content very well, but has not used the keywords that his potential customers are using.

He is using those that he THINKS (incorrectly) they should be using. Or worse, he does not target any keywords at all.

What can you do? Ask us to help, that’s what.

It's not enough to just spice up your copy with a few keywords. If you read the Google webmaster guidelines I told you about earlier, you will have noticed the paragraph:

“Hypertext-Matching Analysis: Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.

Google also analyzes the content of neighbouring web pages to ensure the results returned are the most relevant to a user's query. “Notice I have underlined" the precise location of each word". Unfortunately Google do not let on about how they analyse and rate these multiple factors. However, years of experience enable experts such as WebWordz to work out what needs to go where. Years of trial & error have enabled us to guess right, nearly all of the time, when working on our clients’ SEO projects.

You cannot gain those top positions in Google unless your site content is exactly right. Any SEO who offers you top positions and a Google Friendly site without carefully editing your content should be walked smartly to the door.

Any SEO who cannot explain exactly what they will do - and why, should be similarly dismissed.

Keyword and market research is the key to Google friendliness. This is the essential difference between the professional SEO consultant and the snake-oil peddler. Half of your budget for successful optimisation must go into research and analysis.

If you are planning a new website then this MUST be done before ever you start to think about copy or page and subject structure.

If you are seeking a remedy for a poorly performing existing site, be prepared for the unwelcome news that simple Meta tag optimisation will not be enough. A complete restructure may well be the only solution.

This is particularly painful if you only launched your site just 3 months ago. Don’t be fooled. It is easy for an SEO fraud to pick out a few niche keyword phrases in your existing content and optimise the Meta tags for those phrases. Hey presto! You appear on the first page of Google for those phrases. Yes, your site appears Google Friendly... But the visitors and the sales still don't come. Why? Because those are not the keywords your potential customers are using. Your switched on competitors did not target those words, because they realised they were of little value. That made it easy for your SEO to deliver apparently good results.

There are even tools out there that help the SEO frauds to identify these "easy" keywords. They know not to try for the difficult ones - the ones you simply must have. It’s customers you need, not top listings for rarely used keywords.
You need top listings on those important keywords that are making your competitors rich.

This means that painstaking keyword research, joined up with a SEO friendly site structure, plus content and copy designed to please both visitors and Google.
That’s the only way to build a real Google Friendly site.

So – Can Google Friendly sites be created for any client - even eCommerce websites?

Google Friendly eCommerce sites

Ecommerce sites present even greater challenges for the SEO expert.
This is because ecommerce sites are driven by a database. Data contained in such a database is virtually hidden from the search engines. Google, MSN & Yahoo have real problems finding and indexing such sites.
Many ecommerce site owners have already given up the struggle and turned to expensive Pay Per Click (PPC) campaigns to drive business to their hard-to-find sites.
Our sister company Newebia have addressed this problem with their Newebia Salesmaxx eCommerce system. This ingenious and unique system, while still powered by an SQL database, works by creating and maintaining highly optimised physical pages for each product. Together with many additional SEO features, this system creates the most Google friendly eCommerce site available anywhere - at any price.

With prices starting from as little as £995, Google Friendly eCommerce is truly within reach of every small business that wishes to sell online. Visit Newebia to learn more about Google friendly ecommerce.