Google AdWords Campaign Management
Click through costs reduced by 40%, more sales for less money
Google AdWords are every marketing executives dream. AdWords drives hot targeted visitors to your website for just pence per lead. If your site is well constructed and designed as a 'lean mean selling machine', you will convert those leads into profitable new business.
Converting leads into sales automatically and economically.
However, professional Google AdWords (Pay Per Click - pay for performance - PFP) search engine management is essential if you wish to gain the maximum amount of quality click-through's at minimum cost. (we can reduce your current cost per click by 40%)
Fact is most businesses find that managing their own Google AdWords campaign effectively is far from simple and frequently unprofitable.
Learning how to get to grips with the intricacies of AdWords is not easy. It takes a lot of time and effort.
Initial results are promising but fade off rapidly, you see your keywords being disabled while campaign costs spiral upwards with falling returns.
As you develop and attempt to grow your campaigns, accounts get disorganised and difficult to manage.
- Should I start a new campaign?
- When should I add a new ad group?
- Search, content or both?
- Are my click through rates OK?
- Should I increase or lower my bids?
- Is it OK to run identical keywords over multiple campaigns?
Information Overload
Google provides a wealth of feedback and data about your campaign. However the sheer volume of Information can be overwhelming. Knowing how to interpret the huge amounts of data to deliver the best return can be a real problem.
These are all common problems for businesses trying to manage AdWords without the time or budget to train an in house campaign manager.
WebWordz.co.uk provides complete AdWords Campaign Management services. They include:
- Campaign planning.
- Position management.
- Bid management.
- Creative's.
- Tracking.
- Analysis.
- Reporting.
What's more, professional management is usually cheaper than DIY management. (we can reduce your click charges by 40% minimum
WebWordz Promise - Guaranteed Results
Yes, we even offer a Money Back Guarantee. If you are unhappy with the results we achieve within the first 14 days of campaign management, we will be happy to refund all of your Campaign management fee. Ask for further details.
Campaign Design and Setup
Stage 1 is to setup or take over your Adwords campaign. We will analyse your website, your aims, products and services. We will research the market and your competitors. We will then build or modify your campaign to rapidly drive a flood of targeted traffic - usually within 24 hours. (If yours was an existing campaign we can often increase clicks and reduce CPC by 40% - Instantly). Conversion tracking is enabled as soon as possible.
Campaign Management
Stage 2 is to closely monitor the performance of the campaign through the first few days and weeks, making frequent checks and instant modifications to reflect the feedback provided by Google. We constantly check and update your : -
- AdWords copy (creative's)
- Keyword selection
- Negative keywords identification
- Bid price per keyword
- Daily budget
- Geographic and regional targeting
- Campaign structure
This second stage is designed to Jump-start your campaign and provide optimisation feedback.
Stage 3. Now your campaign is rapidly maturing, it needs constant monitoring and fine tuning.
- Competitors may change their bidding strategy,
- Keywords need to be monitored,
- Hot phrases need to be identified and harnessed.
- Creative's need to be written and re-written.
This is where superior management skills will pay large dividends. We focus on driving down the cost per click while driving up the click through rates and increasing the conversion rate.
Conversion tracking is implemented wherever possible. This is essential if the site profitability is to be maximised
Ongoing Consultancy
Frequently the most challenging problem facing a site is conversion of visitors to customers. Visitors are abundant yet sales are few.
Using the intelligence gained while managing your AdWords Campaign, we will provide advice about how the design, structure and content of your site can be improved to increase conversion rates.
We also advise you about getting good rankings in the organic or natural search engine listings. These "free" listings get very high click through rates but do not convert as well as AdWord visitors. They are a valuable source of additional business and are well worth the effort of attracting.
Act Today - Sales tomorrow.
Call Barry Balcanquall on 44 (0) 870 760 9552